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Why Your Goals Keep Slipping Away

Updated: Mar 26

Overcome Goal Setting Challenges


Slipping Away

We’ve all been there. You set a goal with the best intentions, maybe even feeling a spark of excitement, only to watch it slowly fade into the background of your attention. Days turn into weeks, and suddenly, that goal is nothing more than a distant memory - another thing you “tried” but didn’t follow through on.


Why does this happen? Is it a lack of willpower? A flaw in our personality? Or is something bigger at play?


The truth is, achieving goals isn’t just about motivation. It’s about understanding the process and the obstacles that naturally arise along the way. In this post, we’re diving deep into why goals fall apart and how you can set yourself up for success from the very beginning.



The Science Behind Goal Achievement

Before getting into the obstacles, let’s discuss what makes a goal work. Psychology and behavioral science studies show that successful goal achievement depends on clarity, commitment, and strategy.


The Key Ingredients of a Strong Goal

  1. Clarity: The clearer your goal, the easier it is to follow through. Instead of saying, “I want to get healthier,” define precisely what that means: “I will walk for 30 minutes five times a week.”

  2. Commitment: You need a strong why behind your goal. If your goal is to save money, what’s the deeper reason? A dream vacation? Financial security? Without an emotional connection that feeds your commitment, motivation fades quickly.

  3. Strategy: Goals don’t succeed by accident. A well-thought-out plan - including habits, accountability, and flexibility - makes all the difference.


So, if goals are so straightforward, why do so many of them fail?



The Common Goal Killers

Most people don’t fail because they lack ambition. They fail because they don’t anticipate the obstacles that naturally arise when working toward something new. Here are the most common barriers:


1. Lack of Clarity: The Vague Goal Trap

Many people set goals that are too broad, making it hard to know where to start. If you don’t define what success looks like, how will you know when you’ve achieved it?

Fix It: Use the SMART goal framework (Specific, Measurable, Achievable, Relevant, Time-bound). Instead of “I want to exercise more,” say, “I will do strength training for 20 minutes, three times a week, for the next month.”


2. The Motivation Myth

Motivation is unreliable. It comes in waves - some days you feel inspired, and other days you just don’t. If you rely on motivation alone, your goal will crumble the moment you feel unmotivated.

Fix It: Focus on discipline and habit-building rather than waiting to "feel like it." Tie your goal to an existing habit. Example: If you want to read more, pair it with your morning coffee: “I will read for 10 minutes every morning with my coffee.”


3. No Plan for Roadblocks

Many people assume they’ll stay on track without preparing for obstacles. Life happens - unexpected stress, illness, or a busy schedule can easily derail your progress.

Fix It: Identify potential roadblocks before they happen. If you know you struggle with time management, plan shorter, more manageable steps instead of overwhelming yourself with big commitments.


4. Trying to Do It Alone

Research shows that people who have accountability partners are far more likely to achieve their goals. Without support, it’s easy to let yourself off the hook.

Fix It: Find a coach, mentor, or accountability partner who will check in with you. Better yet, announce your goal publicly - social commitment can be a powerful motivator.



Building Your Goal Success System

Now that we know what gets in the way, let’s create a system that supports success.

A Sure Thing

Step 1: Define Your Goal Clearly

Write down your goal in a way that is specific and measurable. Answer these questions:

✔ What exactly do I want to accomplish?

✔ How will I measure success?

✔ Why is this goal important to me?


Example: “I will save $500 in the next two months by cutting down on eating out and putting $50 from each paycheck into my savings account so I have an emergency fund when I need it."


Step 2: Identify Roadblocks & Solutions

Make a list of the obstacles you might face and how you’ll handle them.

Potential Roadblock

Solution

Losing motivation

Set reminders of why the goal matters & track progress

Lack of time

Break the goal into smaller steps and schedule it like an appointment

Unexpected expenses

Have a backup plan, adjust, but don’t quit


Step 3: Create an Action Plan

Decide when, where, and how you’ll take action. Scheduling your goal into your routine makes it more likely to happen.


Example: Instead of saying, “I’ll work out three times a week,” say, “I will go to the gym on Monday, Wednesday, and Friday at 6 PM.”


Step 4: Build in Accountability

Who can help keep you on track? This could be:

  • A friend or family member

  • A coach or mentor

  • A community or support group


Use habit-tracking apps or a simple notebook to track your progress if no one is available as an accountability buddy.


 

Your First Self-Assessment Exercise

To apply what you’ve learned, take a few minutes to reflect:

  1. What’s one goal you’ve struggled with in the past? Why did it fail?

  2. What is one goal you want to achieve in the next three months?

  3. Write down 1-2 potential roadblocks and how you’ll handle them.

  4. What’s one action you can take this week to move forward?


By taking these steps, you’ll set yourself up for real success - not just temporary bursts of motivation.



Final Thoughts: It’s Not About Being Perfect, It’s About Being Prepared

Most people don’t struggle with achieving goals because they’re lazy or unmotivated. They struggle because they don’t have a system in place for when things get tough.


By defining your goal clearly, planning for roadblocks, and having accountability, you create a sustainable path to success.


What’s one goal you’re working on right now? Drop it in the comments, and let’s strategize together!



Resources:



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